Our mission
Founded in 2012 with strong links to Cambridge University and the local engineering community, Raspberry Pi’s mission is to put high-performance, low-cost, general-purpose computing platforms in the hands of enthusiasts and engineers all over the world.
From industrial solutions to consumer tech, Raspberry Pi provides affordable and scalable technology to suit a wide range of applications.
With a worldwide network of over 100 approved resellers and licensees, accessibility to Raspberry Pi’s computing solutions is ensured across international markets.
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Growth strategy
Grow with our education and enthusiast followers and expand the number and value of industrial customers and partnerships
Grow customers
Grow established and new customers via our mature and expanding AR network
Deeper engagement
Engage and win design-ins directly with disrupters and larger industrial companies
Partner up
Work towards strategic partnerships which leverage our know-how and accelerate market reach
Our markets
AgriTech
Aerospace
Audio
Automotive
Digital signage
EV infrastructure
Retail and POS
Industrial automation
Medical and healthcare
Thin clients
IoT gateways
RFID
Gaming
Smart home
Sensor
Routes to market
Global electronics distributors
Seeding innovators globally and serving small and large scale embedded customers
Local ARs
Seeding regional customers and building partnerships with local OEMs moving from prototyping to production
Direct to OEM
Meeting directly with innovators and high-volume industrial OEMs
Why invest
1 High barriers to entry
Deep moats: a 12 year investment in hardware, software, and collateral, complemented by network effects in a worldwide community of millions of followers.
Vertical integration: End-to-end capabilities, spanning the value chain from the design of silicon IP, through to software development, application engineering and community management.
2 De-risking of long-term growth
Large and growing markets: $21 billion and growing total addressable market for industrial, embedded, enthusiast and educational computing.
Highly scalable: Technology partners, including shareholders Arm and Sony, help anchor an ambitious product development roadmap.
3 Extensive product range and established customer base
Broad product catalogue: Frequent new hardware releases, backed by long-term availability and support commitments.
Diversified channel and customer base: Over 67 million units shipped since launch, long-standing value-added licensee, 100+ resellers covering 75 countries, and 1,300+ active OEM relationships.
4 Growing design wins with OEMs
Enthusiasts as advocates: Worldwide following amongst professional design engineers driving widespread adoption by OEMs.
Investing in go-to-market: Expanding global network of Approved Resellers, with increasing investment in and focus on OEM relationships. Enhanced public profile from IPO is opening doors at potential OEM customers.
5 Ambitious team and entrepreneurial mindset
A culture of innovation: Raspberry Pi has built its unique culture by identifying the best engineers and creating an environment in which they can do their best work.
Focus on developing our teams: Engineers account for c.50% of employees, and c.80% of staff hold shares or options. Raspberry Pi has a high retention rate and a focus on hiring and developing the best graduates.
6 Strong ESG credentials
Smallest resource footprint: Raspberry Pi computers are more efficient to manufacture and consume at least 85% less power than legacy desktop PCs.
Commercial ambition and social mission align: Democratising access to technology through the provision of high-performance, low-cost general-purpose computing platforms.
Raspberry Pi Holdings plc
Raspberry Pi Holdings plc
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